LOWA company headquarter in Jetzendorf

Mission Statement

Our philosophy

LOWA’s guiding principles give the company and its employees a framework for reasoning that can be used as a basis for making decisions and presenting them both internally and externally. The principles serve as a standard and orientation for employees and customers.

Simply more…

This is a slogan that has defined our business for years and captures the true spirit of LOWA as a company – its zest for “simply more…”!

We are a global outdoor company that never forgets its roots. We develop, produce and market shoes. We base our business on three overarching goals: the best quality, a perfect fit and innovations in all areas.

This commitment is reflected in every aspect of our business and extends well beyond the boundaries of the company’s operations. We are driven by sustainable company growth, not short-term trends. Traditional values such as trust, honesty and respect shape our business. We apply these principles not only to our daily interactions with one another, but also to our business relationships.

Our rock-solid foundation is the production of the very best products, and we make no compromises in ensuring this. We want to offer consumers the best possible outdoor experience with our products.

We are always aware of the responsibility we have toward our customers, retailers, partners, suppliers and producers. In this era of globalisation, we purposely apply a philosophy of “Made in Europe” – and require our suppliers and producers to sign our Code of Conduct.

Our employees are our most precious resource. We embrace diversity, pay fair wages, offer social benefits and support our employees individually in their development. We tackle things together and stand behind our products personally.

As an international outdoor brand, we consider nature and the environment. We use resources sparingly and systematically consider sustainability in our development work. We are also clearly committed to our home in Bavaria. We are deeply rooted in the region and support a range of social projects.

Jetzendorf, 2nd October 2020

  • Alexander Nicolai, CEO LOWA Sportschuhe GmbH

    Alexander Nicolai, CEO LOWA Sportschuhe GmbH

  • Werner Riethmann, CEO LOWA Sportschuhe GmbH

    Werner Riethmann, CEO LOWA Sportschuhe GmbH